The challenge was to create a unique fragrance concept for a brand that doesn’t currently have a presence in the fragrance market. Recognizing that scent has the power to evoke memories and emotions, we turned to Coca-Cola, a brand deeply associated with nostalgia, happiness, and shared moments. Our goal was to craft a fragrance identitythat embodies the essence of Coca-Cola’s legacy—a scent that transports people back to their most cherished memories with just one spritz.
Launch Strategy
To introduce the Coca-Cola fragrance, we proposed a multi-channel marketing approach:
Experiential Pop-Ups where customers can explore scent-driven memory activations.
OOH Ads with Coca-Cola’s existing brand touchpoints.
Limited-Edition Drops in partnership with pop culture influencers.
