Navigating the responsibilities of adulting can be overwhelming for college students, especially when it comes to grocery shopping. Our campaign for Instacart aimed to highlight the platform as the ultimate time-saving, stress-free solution for students juggling classes, social life, and daily necessities. By emphasizing convenience and accessibility, we positioned Instacart as more than just a delivery service it’s a student’s best friend, eliminating the hassle of ride requests and endless store aisles. Whether it’s groceries, snacks, or even electronics, Instacart delivers everything students need with just a tap.
Through engaging, student-friendly messaging and playful visuals, the campaign captured the effortless experience of shopping with Instacart. Using catchy phrases like "All in a tap, no cap!"
Team - Kanchan Chhabria, Kathy Oscar, Pankhuri Joshi & Surabhi Khare
