Challenge: Pitch an impactful collaborative campaign that takes advantage of the rising interest and popularity of gaming yet elevates awareness of both entities.

As one of Kickstarter's most successful startups, Exploding Kittens has a dedicated following, just like Tabasco hot sauce. This collaboration brings together the best of both worlds with a new spicy expansion pack for Exploding Kittens. Our campaign was designed to introduce fresh advertising opportunities for both brands, enhancing their existing strategies. With the introduction of this expansion pack, Tabasco and Exploding Kittens become the ultimate must-haves for any game night.