As part of this project, we were challenged to create a beer brand from scratch with a strong emphasis on typography-focused logo design. The result was Cup Hop Beer Company, a brand that embodies the energy, fun, and competitive spirit of beer pong, catering specifically to college students and young partygoers.
Beer pong has long been a staple of college social life, bringing friends together for lighthearted competition and celebration. Inspired by this iconic game, Cup Hop Beer Company was designed to resonate with a youthful audience, blending the thrill of the game with the enjoyment of a cold brew. The flavors are inspired by rules of beer pong - eye-to-eye, re-racks and bouncing & swatting.
