At the heart of NYCxDESIGN’s mission is the NYCxDESIGN Festival, an annual citywide celebration featuring hundreds of design events, including exhibitions, trade shows, talks, and tours. Drawing hundreds of thousands of attendees from around the world, the Festival cements New York City’s status as a global design capital while amplifying diverse creative voices.
I play a key role in shaping NYCxDESIGN’s digital presence by developing and managing social media content, ensuring consistent engagement across platforms. I contributed to refining the organization’s brand voice and messaging, aligning it across social media, events, and partnerships. My work extended to marketing initiatives, including strategy development, event promotion, and co-branded asset creation, collaborating with internal teams to ensure all creative efforts reflected the Festival’s mission of celebrating design in New York City.
