chefATL is a cooking show that takes viewers behind the scenes of some of Atlanta's best restaurants, offering an inside look at the chefs, cuisines, and cultures that shape the city's vibrant fine-dining landscape. More than just a food show, chefATL explores the intersection of food and community, emphasizing how dining experiences bring people together, foster cultural connections, and serve as a gateway to exploring the world.
This collaborative project brought together nine departments at SCAD Atlanta, and we in particular contributed in defining the branding, storytelling, and visual design. The goal was to create a compelling brand identity and strategic direction for chefATL that captures the energy of Atlanta’s dining scene while appealing to a wide audience, from college students to affluent food enthusiasts.
Role - Art Director
Associate Art Director - Cheyenne Baglin
Post-Production Lead - Rajeev Pillai
Designers - Gauri Chauhan, Annel Sosa Garcia
