Challenge: Create a campaign that effortlessly represents diversity by weaving a cause that the brand stands for into its ethos. Additionally, the campaign required a multi-channel approach to reach a diverse audience across various touchpoints, including digital platforms, social media, and experiential marketing.

As pioneers of inclusive sun-care, Supergoop's cult favorite, the Unseen Sunscreen, steals the spotlight. In a world where the journey from skincare research to diverse shade inclusion has been long, we celebrate Supergoop's commitment. Our campaign shines a light on the Unseen Sunscreen, a product crafted for every skin tone under the sun.

Team - Sade Bayan, Katherine Wu, Cellow Price & Surabhi Khare

Role - Art Director

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